Most Expensive AdWords for Google
September 12th, 2006 by jay
Interesting look below at the most expensive AdWords for Google. Quick Google lesson for those that don’t know- AdWords is pay per click (PPC) advertising system created by Google which produces small content relevant ads. If you use Google search engine then you’ve seen AdWords at work as the ads on the right colomn are produced by the AdWords system.
To get the ads to show up companies bid for keywords, the higher the bid the higher the sponsored link will show up in the pecking order. Bidding is based off the PPC system in that they bid how much they will pay Google each time someone clicks their AdWord link. So for example an Orlando lawyer may bid $25 for the phrase “Orlando laywer” and if he is the highest bidder then his ad will show up on top of the list. Then if ten people click that ad link then laywer will owe Google $250. There is a little more to it then that, but that’s AdWords 101. Check out the article below listing the most expensive AdWords for Google, interesting that loan consolidation is king- what does that tell you!?
theproguy: Most expensive adwords - ‘Loan consolidation’ clear winner